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Every creator's dream is to make it big on Instagram. Being an authoritative figure within their niche is wished by many Influencer as well as brands. Business profile's on Instagram, on average, grow by 1.5% new followers every month, according to Hootsuite's Q4 2020 research. Instagrammers buy active followers, who are actual people who regularly engage with the creator's content, contributing to the growth of Influencer's IG handle. New users are attracted when accounts boast a large following. Brands appear more popular when they receive a high engagement rate. According to a Facebook study, 66% of users interact with brands, and 53% follow brands because they are emotionally attached.
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IG hosts a vast user base
Statista states that IG holds a massive user base of 1 billion monthly log-in. According to Statista, 34% of its network users are aged 34 or less, making it highly attractive to marketers looking to promote and create exposure for its products and services. There is much to be gained from this platform by building a robust digital presence. From small, medium enterprises to huge brands, everyone can find their target market on IG by employing a strong IG strategy.
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The platform’s influencers, through their high engaging creations, have managed to attract and retain a large following. Sometimes, the Influencer's followers are precisely the target audience that brands want to attract. Hence Brand collab with creators to promote and create awareness for their products and services. The process is known as influencer marketing. Followers trust their influencers and are likely to trust the brands their influencers endorse. According to Instagram's creator's blog', 55% of fashion shoppers bought a product promoted by Influencers. 68% of users log in to IG to interact with creators.
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The platform has launched a new shop tab; this has made it easier for users to find and buy products, merchandise from creators, brands, and IG itself. This feature has enabled users to easily purchase influencers' products instead of being redirected to an e-commerce website. The shop tab has proved helpful for brands present on the social platform. 80% of IG users follow at least one brand, and Monthly, more than 150 million users directly interact with the brand through the message feature. IG has emerged as a platform that provides ample opportunities for brands and creators.
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The platform assists more than 4 million brands in reaching their targets every month. 58% of the network users say that they developed an interest in a brand after seeing it in their story. According to IG business data, 50% of users worldwide purchased a product/service from a business after viewing it on limited time dynamic ad. IG ads have proved efficient for brands to reach their target audience. According to Hootsuite Q4 research, Since 2020, this platform has reached 1.16 Billion users globally and has generated $19 Billion. The numbers are expected to grow in the future.
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One exclusive feature to IG business accounts is Instagram Insights. Just like any other analytics feature, IG Insight unveils gaps in the Brands content strategy. Brands can design steps to overcome any short-coming that were revealed by analytics. Insights show posts, stories, and IGTV's that are performing the best and what needs improvement. Use the wisdom to do what is necessary to grow your account and avoid doing anything that gives less satisfactory results. Brands receive 0.96% average engagement on each post, according to Hootsuite's Q4 research.
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