Top Beauty Instagram influencers in USA (2025)

Best Beauty Influencers on Instagram in USA (2025)

1. @luyah

3.4M Followers

Engagement Rate: 0.24%

Avg Reel Plays: 123K

Avg
Likes: 8.2K

Male Audience: 89.21%

Female Audience: 10.79%

2. @stanijadobrojevic

2.4M Followers

Engagement Rate: 1.27%

Avg Reel Plays: 239.1K

Avg
Likes: 30.6K

Male Audience: 59.75%

Female Audience: 40.25%

3. @dressyourface

2.9M Followers

Engagement Rate: 0.58%

Avg Reel Plays: 220.7K

Avg
Likes: 16.7K

Male Audience: 3.63%

Female Audience: 96.37%

4. @kaylanicolejones

6.5M Followers

Engagement Rate: 1.14%

Avg Reel Plays: 1M

Avg
Likes: 74.1K

Male Audience: 14.12%

Female Audience: 85.88%

5. @iskra

5.4M Followers

Engagement Rate: 0.18%

Avg Reel Plays: 417K

Avg
Likes: 9.7K

Male Audience: 35.59%

Female Audience: 64.41%

6. @annaazerli

6.7M Followers

Engagement Rate: 0.44%

Avg Reel Plays: 40.3K

Avg
Likes: 29.6K

Male Audience: 73.20%

Female Audience: 26.80%

7. @iluvsarahii

6.7M Followers

Engagement Rate: 0.57%

Avg Reel Plays: 528.8K

Avg
Likes: 38.2K

Male Audience: 3.42%

Female Audience: 96.58%

8. @emilydidonato

2.9M Followers

Engagement Rate: 0.13%

Avg Reel Plays: 204.9K

Avg
Likes: 3.8K

Male Audience: 24.61%

Female Audience: 75.39%

9. @thejacobbertrand

2.8M Followers

Engagement Rate: 6.84%

Avg Reel Plays: 1.5M

Avg
Likes: 191.5K

Male Audience: 29.02%

Female Audience: 70.98%

10. @danielalegarda

3.3M Followers

Engagement Rate: 3.28%

Avg Reel Plays: 0

Avg
Likes: 108.3K

Male Audience: 13.84%

Female Audience: 86.16%

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